+ Why "Whitespace"? What does it mean?

While it is a common design term, to us, it means much more than that – clarity. Not only do we apply this to our work, but we believe in getting rid of the noise and focusing on what's important... in life, business, and everything in between.

+ What is branding?

"Branding is not what you say it is. It's what they say it is." – Marty Neumeier

We live in a world where first impressions are everything – and the term "branding" is commonly misused. To sum up, a brand should possess a clear competitive advantage, strong voice and mission, and a dedication to experience and aesthetics.

And no, a brand is not a logo.

+ What's it like working with you?

We select our partners carefully because we believe that trust is the secret sauce to producing great work. We are lean, nimble, and resourceful. Our goal is to do what we do best, so you can focus on what you do best.

Truth be told, you'll have a lot of "AHA!" and lightbulb moments around us.

+ How can we get started?

It is fairly simple. You tell us what your goals are, the challenges your business is facing, and what is holding you back from reaching those goals. From there, we will provide recommendations, discuss timelines, and work with you to craft the best solutions for your business.

+ What makes you different?

We are former Marketing and Finance executives who rolled the dice and started their own business. We not only possess, both, the analytical and the aesthetic components, but we understand what it takes to start from scratch, wear many hats, and turn napkin sketches into profitable products.

Additionally, we are backed by a robust graduate education, global experiences, and years helping others grow their business.

+ What are your billing options?

Great question. Our goal is to make this a win-win for everybody. Thus, we have flexible payment systems in place, ranging from monthly retainers to fixed project fees – depending on your timeline, budget, and needs.

For very special cases, we offer a creative capital option, where we exchange expertise for a share in the value it creates for the company.

+ Do you bill hourly?

Instead of focusing on the clock like most agencies do, we focus on executing projects properly. We offer flat fees and monthly retainers focused on goals, timeline, and the overall scope of your project.

+ Can I speak with you before committing?

Of course! In fact, we strongly encourage it. To arrange a complimentary 15-minute call, please send us an e-mail at hello@bywhitespace.com.


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